Listened this morning to the latest “Marketing Over Coffee” and their discussion of Google Instant, the new instant results functionality you may have noticed the last time you did a Google Search. Chris Penn ( I think it was Chris ) thinks that because instant response will distract the searcher Google Instant will disadvantage long-tail keywords . I [...]
Beware Google Analytics
July 29, 2010 By Leave a Comment
I’ve been a huge fan of Google Analytics for years. I first started using it in 2007 and quickly fell in love … but then became dependent. The love, not so bad, the dependency, a real issue. I currently use Google Analytics to monitor traffic for the non-profit I work for. I’ve been doings so [...]
SEO Link Building: Quality First
October 6, 2009 By Leave a Comment
There’s always been a bit of tension between quantity and quality in link building campaigns. Do I build a widget that can get me thousand of links with minimal effort? Or do I focus on getting big links for a few dozen sources? Here’s a video from SEOMOZ.org on the growing importance of link quality. [...]
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