Problogger had great article last week on how to title a blog post. Sure it’s a boring, mundane part of your site, not nearly as sexy as those moving images and flashy drop-down menus. But the title of a post could be the most important factor your are ignoring. Not only do post titles effect whether or not someone stays long enough to read the whole article. Post titles are key elements for Search Engines.
Problogger gives us the following eight tips:
- Communicate a Benefit
- Create Controversy or Debate
- Ask a Question
- Personalize Titles
- Use Keywords
- Use Power Words
- Big Claims and Promises
- Humor Titles
Read his explanation for each.
Problogger offers these ten things you should consider before writing a blog post:
- Choosing a Topic – take a little extra time defining your topic and the post will flow better and you’ll develop something that matters to readers.
- Your Post’s Title – perhaps the most crucial part of actually getting readers to start reading your post when they see it in an RSS reader or search engine results page.
- The Opening Line – first impressions matter. Once you’ve got someone past your post’s title your opening line draws them deeper into your post.
- Your ‘point/s’ - a post needs to have a point. If it’s just an intriguing title and opening you’ll get people to read – but if the post doesn’t ‘matter’ to them it’ll never get traction.
- Call to Action – driving readers to do something cements a post in their mind and helps them to apply it and helps you to make a deeper connection with them.
- Adding Depth – before publishing your post – ask yourself how you could add depth to it and make it even more useful and memorable to readers?
- Quality Control and Polishing – small mistakes can be barriers to engagement for some readers. Spending time fixing errors and making a post ‘look’ good can take it to the next level.
- Timing of Publishing Your Post – timing can be everything – strategic timing of posts can ensure the right people see it at the right time.
- Promotion – having hit publish – don’t just leave it to chance that your post will be read by people. Giving it a few strategic ‘nudges’ can increase the exposure it gets exponentially.
- Conversation – often the real action happens once your post is published and being interacted with by readers and other bloggers. Taking time to dialogue can be very fruitful.