Google Instant and SEO Strategy

Listened this morning to the latest “Marketing Over Coffee” and their discussion of Google Instant, the new instant results functionality you may have noticed the last time you did a Google Search. Chris Penn ( I think it was Chris ) thinks that because instant response will distract the searcher Google Instant will disadvantage long-tail keywords . I [...]

Usability Tips

Smashing Magazine has a great list of usability tips for web designers. Usability is one of those things that is often overlooked by small business and non-profits because they don’t have the resources they perceive necessary to engage in usability testing. But really, there is loads of information out there about usability that small organizations [...]