It takes balls to do something completely different. Virgin America has completely destroyed all the “rules” to online airline ticket purchasing. Love it! I know it’s been around for a few months, but I just now used it. So … you know … I’m late as usual.
Smashing Magazine has a great list of usability tips for web designers. Usability is one of those things that is often overlooked by small business and non-profits because they don’t have the resources they perceive necessary to engage in usability testing. But really, there is loads of information out there about usability that small organizations can use to make their sites as competitive as possible.
Tip #2: Users focus on faces
This doesn’t mean you should redesign your website into a big face, but when you are using pictures that include faces think about things like where their eyes are focused.
Tip #4: Most users don’t scroll
Which begs the question, is it better to more pages that are shorter and require less scrolling? Probably.
Tip #5: Blue is still the bet color for links.
I’m a habitual transgressor of this rule.
Tip #7: White space improves comprehension
If you were tempted after reading tip #4 to cram everything in your site into the top third of the page, well think again. Crowding a page can crowd out the user.
Some of you may notice my site looks a little different this morning. Over the weekend I tweaked the color scheme and some of the graphics. Let me know what you think!