Beware Google Analytics

I’ve been a huge fan of Google Analytics for years. I first started using it in 2007 and quickly fell in love … but then became dependent. The love, not so bad, the dependency, a real issue.

I currently use Google Analytics to monitor traffic for the non-profit I work for. I’ve been doings so since January 2009 when we launched a new site. Here’s the problem. I logged this week to check the stats and guess what? One account out of the dozen I have registered to my username has disappeared … and it’s the one account I depend on for my job. A year and a half of data … gone.

Continue reading